By Donna Yost
President & CEO of The Life Chest Follow on Linked In
The alarm goes off, you might hit the snooze and rest for a measly nine more minutes... Or you jump out of bed and gear up for your day. You help your kids get ready. One of them drops her bowl of cereal all over your outfit, grrr... You fly out the door after handling what seemed to be ten fires all at once. An office arrival comes with its own set of challenges... Prep for your executive meeting... That conference call at 11:00 isn't going to call itself... What's on the menu for lunch...? Nothing, you just got called to a meeting you should have had yesterday... We've all been through those days. They can be both fun and challenging.
Let's take you onboard one of many days we live here at The Life Chest. NYC – New York International Bridal Fashion Week to be exact, featuring The Life Chest and Katerina Bocci, Couture Bridal Designer.
The destination? The London Hotel in Midtown Manhattan, a few short blocks from the theater district and Central Park.
Being our first experience in New York Fashion Week, the team, eyes as big as saucers, heels as high as the Empire State Building, designer fashion from head to toe with the brightest red lipstick we could find, poured ourselves into preparing for the most challenging, yet rewarding experience of our lives. In a daze of travel, hunger setting in, and the awe of the city, we maintained our focus.
Our one mission, branding The Life Chest. One of the most successful retailers in the world tagged The Life Chest as “the most soulful product on the planet”. Wow!
With dresses steaming and flowers flying, clouds of hairspray and puffs of powder, 15 of the most elegant New York City Models had donned Katerina Bocci’s 2017 Couture Collection.
Lining the runway were the best of New York’s fashion critics; cameras flashing and film crews squeezing tight to ensure every curve, jewel, and drip of romance is captured forever. Enter “The Life Chest”, equally as elegant; there to preserve every bit of New York City’s 2016 Bridal Fashion Week’s keepsakes and history for generations to come.
If we could have caught every sigh, every tear of joy, and every gasp as each of Katerina’s couture gowns entered the runway, you would now understand why we do what we do.
As if NYC Fashion Week wasn’t enough, not only does The Life Chest help us record our most amazing experiences of today, it also reminds us of our past. Jill Brzezinski-Conley, our angel, connected us to Hoda Kotb in a very divine way. Hoda, I hope you love your Glamour Life Chest as much as Jill loved hers and fill it with as many cherished moments as you can… Please visit www.jillswish.org and watch the 15 minute documentary at the end of this post. It is definitely worth your time!
NYC…It was a #LifeChestMoment to remember!
Every piece of the Life Chest Moment is soulful and rich with integrity. It feels fluid, not rigid, and like peace in our not so peaceful world.
We live in the same hectic world as we began our story above, but we control how the world is perceived by us and those around us.
There are less times where we feel anguish and more times where we feel love. This can not only be productive; it can be powerful.
NYC can have a lasting impact. We now own a mini-storage in Manhattan. Who knew that would ever happen?! The adventures we go on leave our legacy with the stories we have to tell. This is our brand. That is what The Life Chest is all about... Oh, and P.S... We already lost the key. If found, please return. :)
To reach out to us or to purchase a Life Chest please contact firstname.lastname@example.org. Thank you for reading our story.